Elon Musk is the world's richest person.
He runs Tesla and SpaceX.
And now he wants to buy Twitter.
The billionaire's offer values Twitter at more than $43 billion.
Musk says he knows how to unlock the company's potential, which is why he's offering more than its past value.
And he calls it, quote, "extremely important for the future of civilization."
So why does Elon Musk want to buy Twitter?
Of course, Elon Musk knows Twitter really well, right?
He tweets all the time. He posts lots of memes. He knows how to get people really riled up.
He's like a creature of this platform.
And as Musk sees it, Twitter is a public square and has an obligation to let people speak freely.
Here's what he said at a conference yesterday after he made this takeover offer.
Well, I think it's very important for - that it be an inclusive arena for free speech.
But Twitter, like most major social media companies, has increasingly been tightening its rules about what people can say to crack down on disinformation and hate speech.
And Musk seems to see this as unfairly restricting speech.
But, of course, getting rid of these rules would be a big change.
So Musk has a lot of opinions about what needs to change at Twitter.
What would it look like under Musk? What would Twitter look like?
Yeah, I mean, these speech rules are not the only changes he's called for.
You know, of course, he's an avid user. Lately, he's been tweeting about Twitter.
He's polled people about an edit button which would let you change tweets after they're posted.
He suggested the company should rely less on advertising and more on subscriptions to make money.
And look, Leila, you know, Musk is a successful product guy.
You know, you can just look at what he's done with Tesla.
So he may have some good ideas here about revamping the way that Twitter works.
True, Shannon, but he's also rubbed a lot of people the wrong way with how he's run Tesla, right?
Yeah. I mean, he has clashed with regulators over things like product design, including Tesla's self-driving features.
He famously got in a lot of trouble with the SEC over his tweets, including a claim he made a few years back that he was going to take Tesla private.
Of course, there's also the issue that he already runs two companies, Tesla and the rocket company SpaceX.
Is he really going to take on a third?
He says he doesn't have confidence in Twitter's current management, but we don't know if he wants to run it himself or bring in a new team.
He said yesterday he's not interested in the economics of the business.
And we've seen how mercurial he can be.
He's fixated on Twitter right now.
At that conference, he said, quote, "I don't like to lose," but what if he eventually loses interest in Twitter?